Every great business plan starts with a powerful mission statement. A well-written mission statement clearly states the goals and values of an organization. Additionally, a mission statement conveys the future dreams that business owners have. These dreams very often include an investment strategy to propel a company to the top. Therefore, it is critical to write a mission statement that will attract the right kinds of venture capitalists. Writing an eye-catching mission statement does not have to be a complicated process. Read on to learn how to do this with vision.
Writing a Mission Statement – Purpose of a Mission Statement
A mission statement is more than just words on a fancy wall plaque. These words must convey the purpose of your company and its primary objectives. You will essentially be defining how you will measure your success as a business. The purpose of a mission statement is to appeal to both your leadership team and investors. Without these two elements, your mission statement cannot be an effective tool for gathering resources and momentum for your organization. Keep these things in mind as you write your mission statement.
Four Steps to Writing the Best Mission Statement for Investors
Since the goal of a winning mission statement is to attract potential investors and stockholders, you need to learn how to do this early on. The best mission statement creates a balance between the goals of the company and the need for capital investors. Do this right and you can expect to have venture capitalists clamoring to get a piece of the action within the first year or two of operations â€“ leading to long-term growth and success.
Here are some easy steps for writing the best mission statement with investors in mind.
1. Identify your companyâ€™s â€świnning ideaâ€ť. This is what makes you stand out from all competitors and other businesses in your particular industry. Your idea will also be the reason why customers will come to you and not the business down the street.
2. Choose the top two or three goals in your mission statement. Make sure you consider what the most important successes are early on in the game, and make them the focal point of your mission statement.
3. Decide the way you will measure your successes. These measures of success should be based on realistic goals that are both attainable and within a reasonable amount of time.
4. Rewrite and refine your mission statement to ensure it speaks to potential investors. Remember, future stockholders will want to see a return on their investment in a certain amount of time.
Attract Potential Investors with a Killer Mission Statement
At the onset of your business, you can attract investors by developing a killer mission statement. Take the time to carefully develop a workable mission statement that speaks with clarity and purpose. Give potential investors something to get excited about, yet keep it grounded at the same time.
Your new business plan and mission statement should also be written as if you are an outsider looking in. Keep in mind that no one knows your business as well as you do, so explain in laymanâ€™s terms what you expect to accomplish from your efforts. Paint the â€śbig pictureâ€ť in a comprehensive way and you can expect to have investors knocking on your door in very little time.
More Information on Mission Statements
Looking for more information on developing an effective mission statements? Learn more through FindVenture.com.